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Faculty of Organization and Management - Scientific research
The Institute of Economics and Informatics conducts research in the field of finance and economics, as well as quantitative methods using modern tools.
The main research directions include:
Research activities conducted at the Department of Applied Social Sciences:
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Research in the field of Human Resource Management, theory and practice of personnel marketing, cultural aspects of management, theory of communication and public relations, preparation and management training for administration and industry, modern concepts of human resource management, including knowledge management, talent management, behavioural school of management, in particular: methodology of science, engineering and management science, social and economic aspects of management of organization, motivation to work, information and knowledge management, organizational culture, sustained development and ecological aspect.
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Ethnographic research in organizations (organizational culture, conflict management, negotiations, communication in organization), ethnographic survey of consumers, research on logo and corporate symbolism, in area of quality of life in cities and settlements. Market research and advertising, in particular: marketing research, evaluation, sociology advertising.
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Research in the area of Social Communication, in particular the essence and function of PR interpersonal communication and social language, cultural and psychological aspects of communication, social media, image creation strategies and negotiation techniques
The area of research at the Institute of Production Engineering focuses around:
Research activities of the Institute of Management, Administration and Logistics in the field of Organization and Management includes:
Research in the area of logistics includes:
Research in the area of innovation management includes:
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